A large part of fundraising for nonprofits happens face to face. It is the best way to form relationships, raise dollars, and increase awareness about your organization. When we’re all staying home to avoid the potential spread of illness, this can be challenging. So how can you go about managing and even growing your donor base from the comfort of home? It may be easier than you think. Focus on relationships There are a lot of people feeling lonely right now, and that includes your donors.
As charitable drives take place all over the country and discussions of corporate responsibility preside over our news media, you may frequently hear about nonprofit organizations and benefit corporations (also called b corps) organizations. While both share a commitment to a better world, there can be substantial differences between the two, and they’re important to know as you consider where your money goes, what sort of employment you might want, and even what organizations to prop up in your own community.
Idaho Gives, Idaho’s annual day of charitable giving, is gearing up for a few changes because of the strange times we’re living in. We’re resilient, and these changes work to benefit the great nonprofits who rely on the generosity this day inspires. This year, what was once a day-long event becomes two weeks of charity, beginning on April 23rd and extending until May 7th. While there’s some excitement in day-long giving events, spreading the love over two weeks seeks to highlight the fantastic array of organizations around the state.
COVID-19 has impacted at least one aspect of everyone’s day-to-day life. Maybe you’re working from home now. Maybe your kids are out of school so you’re teaching them from the living room table. From making homemade masks to planning at-home date nights, our lives have changed as we react to the virus’s spread. First and foremost, Coronavirus is a humanitarian crisis. The CDC guidelines are being referenced by individuals all over the country to try to stop the spread of the virus.
Everyone who raises money for a small nonprofit should be thinking about building a donor base. Having a large donor family who loves supporting your nonprofit’s work is a dream come true, especially when those folks give in support of the activities in your fundraising plan. So, where do you find awesome donors who want to give when you ask? There’s no magic pill you can take that will somehow attract rich people to your cause like moths to a flame.