The fundraising appeal is a crucial part of any successful fundraising campaign. It is the way in which your organization asks for financial support. This can be done in a number of ways, including via virtual means or through direct mail—which is generally more responsive. When writing your fundraising appeals, you have to make sure that you choose your wording carefully to get the right message across to your potential donor.
Hosting virtual events can be used as a nonprofit marketing strategy for your organization or to fundraise for your causes. However, you’ll need a full grasp of virtual event budgeting and revenue planning to provide a solid financial foundation for your event. To get started, you’ll need an understanding of the virtual event planning process itself. That’s because the approach to virtual events is slightly different from that of in-person. The technology for virtual events is ever evolving, and therefore, you need to know what your audiences have been exposed to and what resonates with them to create a memorable event experience.
Often, people look to January as a time of energy and motivation for starting new habits and reinventing themselves. Generally, it comes right after a period of rest and relaxation, so goal-setters are prepared for a fresh start when the new year hits. In contrast, nonprofit professionals know that January represents a welcomed end to the hectic year-end fundraising season. It’s the finish line of the biggest fundraising push of the year, so when it’s been crossed, your team may be tired and even a little burnt out.
Your organization’s website became the star of the show in 2020, emerging as a primary channel for fundraising, advocacy, and marketing strategies. As we head into 2021 with no return to in-person engagements in the immediate future, it’s worthwhile to review your website to ensure it’s designed to drive high engagement and donation conversions going forward. Your site’s conversion rate is the percentage of supporters who visit a specific page on your website and complete a desired action after doing so, whether by signing up for a virtual event or by making a donation.
Modern nonprofits rely heavily on technology to communicate with constituents and supporters, raise critical support, and streamline day-to-day operations. With the dramatic shift toward virtual nonprofit strategies that we’ve seen in 2020, this is more true now than ever before. At Lumaverse, we understand the power of effective technology. We work to equip mission-driven organizations with the tools they need to succeed. That’s why we’ve created this handy guide to help nonprofits better understand the different solutions that can bring them to the next level.